Rolex's history is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, the young Wilsdorf founded a company in London for the distribution of watches, but his real dream was to produce wristwatches, in their infancy at the time, and not very accurate, that were technically durable and reliable, and supremely elegant. Selected by the specialist Fabienne Reybaud, this volume shows the most valuable and innovative models of the brand. Complimentary white gloves and an exclusive tote bag are included with every Assouline's Ultimate Collection purchase.