Released in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the loose links between images, symbols, and objects. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by collaborators including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a highly coveted brand that will be a must have this season for anyone with a love of fashion and an interest in contemporary culture. This comprehensive volume shows the genius of the fashion house through an exclusive lens with inside looks at the inspirations behind the design. This magnificent book designed by Arnell offers an in-depth look at Gucci's origins, identity, influence and innovation, including manufacturing methods and the appropriation of exclusive materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic and multifaceted brand. In recognition of its ongoing partnership with UNICEF and the launch of this deluxe edition, Gucci will make a donation of US$250,000 to support UNICEF's Schools for Africa initiative. Weight: 3.20 kilos Dimensions: 26 x 4.1 x 33 cm Hard cover 384 pages English language ISBN 9780847836796